"Following the usual rumours before such a move, Microsoft has now officially announced that it has cut the costs of the Xbox 360 consoles in Europe.
With official "estimated retail prices" now starting from £159.99, Microsoft has lowered the cost of its entire "family" of Xbox consoles.
The company says that now with an entry-level price of £159.99, Xbox 360 is a "mass market entertainment proposition" and is chasing the Wii's top spot as an affordable, family-friendly console. "
http://news.sky.com/skynews/xml/article/tech/0,,91221-13336,00.html
Many see this as an attempt to replace the Nintendo Wii as the number one gaming console on the market. This reduction reaches the entire Xbox family with the regular Xbox 360 (20 GB drive) being reduced by £50. The Xbox Arcade console £40, and the Xbox Elite being reduced by £40.
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