"Microsoft (nasdaq: MSFT - news - people ) has bought San Francisco-based ad a company Rapt. Terms were not disclosed.
The company, which provides ad inventory management systems, will be integrated with the Atlas Publisher Suite, under Microsoft’s Advertiser and Publisher Solutions Group.
Atlas became part of Microsoft when it bought aQuantive (nasdaq: AQNT - news - people ) for $6 billion last year. "
http://www.forbes.com/technology/2008/03/14/microsoft-rapt-ads-tech-cx_pco_0314paidcontent.html
Is anyone else starting to think that Microsoft is envious of Google. They buy DoubleClick, Microsoft buys Rapt. On the bright side though, its so cool to buy someone who you were a client of.
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