Microsoft Adopting Blu-Ray

"With the HD-DVD high-definition video format dead, Microsoft (MSFT) is moving to make amends with Sony (SNE) and make its operating system and Xbox 360 console compatible with the victorious Blu-ray format. According to a piece in last week’s Financial Times, Sony Electronics US president Stan Glasgow said his company was holding discussions with both Microsoft and Apple (AAPL) about adopting the format.

Now, Microsoft’s own Steve Ballmer is saying it’s time “to move on,” as if the company was reeling from a bad break up. At the Mix08 conference he said, “We’ve already been working on, for example, in Windows, device driver support for Blu-ray drives and the like, and I think the world moves on.”"

http://www.businessweek.com/innovate/gamesinc/archives/2008/03/after_le_divorc.html

I think Microsoft should create a Blu-Ray add-on for all of its products which previously accommodated HD DVD's. If they're going to move on, they might as well move on full steam ahead. I also find it interesting how a product dominance in one industry could have such a broad ripple effect in multiple industries.