April 29 (Bloomberg) -- Microsoft Corp., the maker of the Xbox 360 video-game console, cut prices on the system in four Asian markets to help stem market-share losses to Nintendo Co. and Sony Corp.
The Redmond, Washington-based company reduced estimated retail prices in Hong Kong, South Korea, Singapore and Taiwan, Brenda Hsieh, a Microsoft spokeswoman in Taipei, said today.
The cuts follow price reductions in Europe that led Xbox 360 sales to double. Microsoft has had trouble breaking into the Asian market because of the dominance of Kyoto, Japan-based Nintendo and different game preferences in Asia, Jeff Bell, the vice president of global marketing for Microsoft's interactive entertainment business, said in an interview last week.
The price of a basic version will drop by 17 percent to NT$10,360 ($340) in Taiwan and by about 11 percent in Hong Kong effective today, Hsieh said. Prices will fall 5.1 percent to 369,000 won ($369) in Korea and by 20 percent to S$499 ($366) in Singapore, according to separate e-mailed statements.
http://www.bloomberg.com/apps/news?pid=20601101&sid=aVqA1ezBWXoM&refer=japan
I highly doubt the Asian Market will care about this price cut. With the drastic rise in the price of rice, one of the main consumptions, I think they'll be more occupied with other pricing situations.
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