Microsoft is a more innovative company than Nintendo or Sony, according to the results of a poll conducted by BusinessWeek.
Apple, which tops the list of the World's 50 Most Innovative Companies, Microsoft (number 4), Nintendo (number 7), and Sony (number 9) were all called out for their innovative products.
The hallmarks of an innovative company, says BusinessWeek, include nurturing culture that values creative people, developing a portfolio of diverse projects, and taking economic risks. \
A company's rank in the survey was determined using the votes from a 17-question survey, three-year revenue, margin growth, and stock returns. The survey was sent to the 2,500 largest corporations by market share; nearly 3,000 executives responded.
http://blog.wired.com/games/2008/04/poll-microsoft.html
Concerning the criteria for how the results from this test were gathered - is it me or is this a very very ineffective and even stupid way of seeing how innovative a company is.
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