Reported in the NY times on Thursday Feb, 20, 2008 by Miguel Helft, Google is planning to sell ads that appear inside videos across the web. With Google's already dominant role in the online advertising world, they are looking to capitalize on the booming online video venue. The program entitled, Adsense for Video would help Web publishers and Google, make more money off of their video clips. The program offers, "...advertisers a choice between video or text ads that will be overlaid on a small portion of the video viewer." Of course, the advertisement will be related to the content of the video.
It seems that by the time Microsoft and Yahoo finish playing hard to get with each other, Google will already be at the finishline. Some advice to Microsoft, focus on innovation, not renovation.
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