How is your company's product sold?
1. The link above is one of the methods Microsoft uses to sell its products. Specifically, the product I chose to discuss is the Microsoft Ultimate 2007 package which is a combination of several popular software programs that Microsoft produces. Following the link above, a consumer will be able to download the program straight to their computer and even have a backup disk mailed to them.
2. The most popular way of selling the program is the conventional over-the-counter selling. Its almost a certainty to see the product shelved at any of the popular retailers of computers and its software, from Target to Circuity City to J and R Computer World.
3. A follow up method of selling for Microsoft is the Relationship Selling and Consultative Selling. They achieve this through the questionnaires about customer satisfaction and regular notifications about updates to the product or other products they feel the customer might be interested in.
4. Another important method for Microsoft is business to business selling which is the reason why a large percentage of the computers purchased are already equipped with the Microsoft Windows program
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