Identify and discuss the elements of marketing that exist in the story below.
http://us.f457.mail.yahoo.com/ym/ShowLetter?MsgId=1011_306516_17659_3110_5830_0_51_17485_3390164052&Idx=5&YY=31802&y5beta=yes&y5beta=yes&inc=25&order=down&sort=date&pos=0&view=&head=&box=Inbox
1. Conception: Taking home movies, formerly represented by hd dvds, and further developing the idea into a new concept, blu-ray discs.
2. Distribution: When the blu-ray discs won the war of home movies over hd dvds, U.S retailers decided to immediately adopt the new discs. These retailers included, Best Buy Co Inc, Wal-Mart Stores Inc, and Netflix
3. Strategic Planning - Blu-rays objective or strategic planning was centered around becoming the the leader in home movie sales.
4. Over-the-counter selling: when the U.S. retailers adopted the new blu-ray technology the retailers will in turn engage in over the counter selling of the blu-ray discs.
5. Competition - Competition existed between the blu-ray discs and hd dvds.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment